How to Use Social Media to Find a Job

How to Use Social Media to Find a Job By Orestes Sotta-Recruitment Specialist
For the year 2013 I have hired 30 professionals for different clients through social media platforms, this states the obvious, that social media platforms are becoming powerful recruitment tool in Tanzania and changing the recruitment landscape.
Networking has always been a great way of finding jobs and opportunities, and with social media you can take it to next level. Social media allows you to connect with almost anyone that has a presence online, making it easier to find even more job opportunities than you would in real life.
It’s also important to consider the fact that while social media can definitely help you find a job, it can also really affect your job search in a negative way.
Tips on how to use social media to find a job:
1:Your Social Media Profiles
The first thing you have to do is make sure your social media profiles (and I mean all of them!) are complete and look the least bit professional.
Make sure they provide all the relevant information about you, especially your academic past and your previous work experience. Your profile picture is also very important, and will probably help you a lot.
More and more employers and increasingly checking their prospects’ social media profiles to get an idea what kind of person they are dealing with and that can be a very important factor in deciding whether to hire someone or not so it would be a good idea to think twice before posting a new update or a new photo on your profiles.
A recent study has found that “37% of employers use social networks to screen potential job candidates” and “34% of employers who scan social media profiles said they found content that has caused them not to hire the candidate.” Some of the things that has employers dismiss job seekers after scanning their social media profiles are:
- evidence of drinking and/or drug use
- profile displayed poor communication skills
- he/she bad mouthed previous employers
- he/she made discriminatory comments related to race, gender, or religion
- he/she lied about their qualifications
So, if you’re looking for a job it’s better to take down the things that will put you in a unfavorable light, while highlighting your accomplishments and best qualities.
Another tip is to post content every once in a while that is related to your field of work, which shows that you are interested and passionate about your work.
2:Start a Blog/Website
On recent project when hiring a graphic designer for a leading media in Tanzania, I requested potential candidate to only send me their online work portfolio and use the same as a criteria for shortlisting.
It’s vital to set up your own website where you showcase your work portfolio, transforming it into a CV that anyone can check out. Make sure you provide links to your blog or website on all your social media profiles so that they can be easily accessed.
If you have the time (and the knowledge for that matter), you can try to start your own blog dealing with matters related to your work field of choice. This way you can share your blog posts on social media and also show potential employers that you know a lot about a subject, and that you get very engaged and passionate about it. You will also now have a website that you can direct people to from your social media accounts. It also shows that you have initiative and are truly interested in your work, which can make a great impression and set you apart among others looking for a job.
3:Network and Engage
The best way to find new job opportunities is to network. Social media offers an easy way to meet new people and build relationships with them. Try using social media to talk to new people, engage with them through comments, shares and likes and be as active as possible. You never know when you could me someone that can help you find a great job, or even someone that can give you some great advice and support.
Like and follow the companies you are interested in and join conversations about your work field to show that you are very knowledgeable about the subject and can provide real value to potential employers.
You can also try to turn yourself into a go-to person by regularly answering people’s questions and by posting great content (that doesn’t necessarily have to be yours).
LinkedIn is probably everyone’s first choice when it comes to using social media to find a job.
This platform has become so popular in Tanzania and you can connect with many potential employers from across companies and industries.
The first thing you have to do is make sure your profile is perfect – a great profile image, up to date information on past qualifications and accomplishments as well as a complete list of past work experience and links to your other social media profiles and websites or blogs.
You can also link your blog to your LinkedIn profile so that all your latest blogposts are posted in there as well.
Once you are finished with your profile, start building your list of connections. Search for the people you’ve met and then use the Get Introduced feature to connect with more people:
If you know some companies that you would like to work for, look for some of the people that work there and try to connect with them through your other connections, if that is possible.
Start joining active groups that are relevant to your field and interact regularly with the other users. Try to also answer other members’ questions and engage with them as much as possible. You can also select to get a daily digest by email for each of the groups so you don’t miss anything.
Twitter provides a very easy and straightforward way to connect with people and develop new relationships. You can start talking with just about anyone on Twitter. Unlike most other social networks, Twitter users rarely have private profiles and you can easily instigate conversations with other users.
Start by following all the companies that you would like to work for and preferably engage with them. Don’t be afraid to ask them if they are interested in hiring – after all, the worst that could happen is they would say no or not respond at all. Keep an eye out for their tweets as well to see if they tweet about any job opportunities so that you can promptly respond.
You can also do keyword searches to see if anyone is looking to hire in your field. You’ll find that many businesses advertise their job offers on Twitter so you never know when luck might struck. You can also use a tool likeTwitJobSearch where you simply enter the keywords in their search bar and see all the job opportunities that match your criteria from Twitter. They had over 193 thousand job offers in the last 30 days alone only from Twitter!
You can also make yourself more discoverable on Twitter and more appealing to potential employers by regularly posting content that relates to your desired line of work – try showcasing your own work, such as your blog posts, and share other people’s content.
6:Facebook & Google+
When it comes to Facebook and Google+, I recomend joining groups/communities to network with people. It’s a great way to meet new people, and hopefully find job opportunities. Try to engage regularly with other members and be on the lookout for any offers.
You can also follow companies’ pages and try to interact with them and get yourself noticed, just like on Twitter.
Have you ever used social media to find a job? Do you behave as a professional on social media? Take time to think Tanzania is changing!
About the Writer
Orestes Sotta is a Senior Recruitment Specialist with expertise across multiple verticals. Supporting a portfolio of clients across East Africa to attract and retain talents.E-mail

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